A scalable video system developed for Wikiloc to support user acquisition, paid media campaigns, and feature communication across digital platforms.
This project is not a single execution, but a structured motion design system created to support user acquisition campaigns and paid media placements.
The objective was to develop video assets that could scale across formats and campaign goals while maintaining visual consistency.
The system was designed by balancing clear value communication with strong visual hooks and modular structure.
Motion design functions here as a growth tool, not just an aesthetic layer.
This umbrella landing groups three structured execution types:
UI-driven pieces focused on clarity and product functionality to reduce conversion friction.
Promotional visuals reinforcing exploration and discovery to strengthen top-of-funnel engagement.
Short-form adaptations optimized for Meta Ads to improve CTR and acquisition efficiency.
