Acquisition-focused motion design pieces combining live-action footage and animated graphics for Meta advertising environments.
This campaign was specifically developed for Meta advertising platforms, including Instagram Reels and Stories.
The objective was to create high-impact acquisition assets capable of capturing attention within the first seconds and communicating product value clearly.
I developed a motion system based on animated copy for clear message hierarchy and graphic overlays reinforcing product features.
Animation was used strategically to organize information, connect scenes, and highlight key benefits without overloading the viewer.
The result is a flexible set of performance-oriented ad pieces that enhance clarity in fast-consumption contexts and reinforce product positioning.
