Motion design pieces created for Wikiloc’s Meta Ads, combining live-action footage and animated graphics to communicate product benefits across digital acquisition campaigns.
Motion design project created for Wikiloc’s Meta Ads acquisition campaigns, built on live-action footage provided by the brand. I developed a system of animated copy, graphic overlays, and transitions to reinforce messaging and guide visual reading.
Animation is used to establish hierarchy and flow—structuring information, connecting scenes, and maintaining rhythm in fast-consumption formats where the first seconds are critical.
The result is a flexible set of ad pieces designed to adapt to different formats and durations, while keeping visual consistency and message clarity across all touchpoints.
