Step 1
Brief analysis
We review objectives, audience, and message. Based on the script or brief, we define the right visual approach.
Ismael González
I turn products and services into clear, thoughtful visual communication.
Creative Director and Motion Designer.
I work from your brief or script to define the visual direction of the project and develop it with coherence, clarity, and creative control.
When it makes sense to work with me
You need to explain something clearly.
You want your pieces to have visual consistency.
You're launching a campaign, product, or service and need a strong visual direction.
You have an internal team but no one leading the motion side.
You're looking for more than animation: you're looking for creative judgment.
Direction before animation.
I analyze the brief and define a clear visual direction before producing.
I develop a visual language aligned with your brand.
Every design and motion decision responds to a specific objective.
I develop both individual pieces and complete visual systems.
I combine concept and execution without losing creative control.
A clear process, from start to finish.
Step 2
Visual definition
I build styleframes and establish the aesthetic direction of the project before animating.
Step 3
Development and supervision
Design and motion move forward under a clear direction, taking care of rhythm, composition, and coherence.
Step 4
Final delivery
I deliver the pieces ready for use in campaigns, product, or digital communication, with the level of detail the project requires.
Projects directed and developed for digital brands.
Pieces designed to communicate better, not just to look good.
What those who have worked with me say.
“The experience was perfect. Isma adapted perfectly to our needs from the very beginning, fully understanding our corporate image and our objective with the videos. Communication was very smooth at all times, and he was always available to make small design changes to the videos. 100% recommended. Fast, efficient, and high quality!”
“We are delighted to recommend Monoceja.TV for the exceptional audiovisual production work carried out for our eco-friendly INSA-ECO tires. Thanks to their creativity and professionalism, we have been able to better showcase our product and increase potential customer retention in a way never seen before in our sector. The video they produced not only stands out for its high visual value, but we are also proud that it was made in Spain by visual and graphic artists using the latest animation and rendering tools. Without a doubt, they have helped us take INSA-ECO to the next level!”
“Ismael perfectly understands concepts and ideas, creating engaging and easy-to-understand videos that connect with our audience. His agility has been key. Totally recommended!”
“Working with Monoceja from the beginning of our company for the creation of our brand and when we decided to produce our first advertisement has been a highly recommendable experience. His professionalism helped guide us to achieve an ad that clearly communicates what our tool is about. This made us feel very confident throughout the entire process and we obtained a spectacular result. In addition, his recommendations regarding style, animations, duration, etc. are extremely helpful when you are not familiar with the field. We will undoubtedly continue collaborating with him for our company and future projects.”
“Monoceja/Ismael has always demonstrated a high level of professionalism and commitment, with an excellent ability to understand and translate our vision, carefully refining every detail. It has been a pleasure working with him for several years, and we hope to continue our collaboration on future projects.”
“Working with Ismael has been very easy from the beginning. He coordinated the project in a very systematic way, meeting deadlines. His ability to materialize our vision and integrate our ideas was fantastic; our product is technological and we operate in a very specific sector, so this is not always easy to achieve. We are very happy with the result and will be delighted to work together again in the future.”
“Working with Monoceja.tv was easy, organized, and fast. We quickly received the quote and were able to identify the necessary points to carry out the project. The development and communication were impeccable, the execution time was very reasonable, and we only had to step in for the necessary decisions so they could create the video we had imagined. The experience was very good and we will repeat. :-)”
Note: Some testimonials mention “Monoceja”, my personal brand under which I previously worked.
Additional note: The testimonials were originally written in Spanish. They have been translated into English to ensure consistency with the website.
Do you have a project in mind?
Tell me what you are preparing and what you need to communicate.
Based on your brief or script, I will define the visual direction and develop the project with judgment and coherence.