Motion design video created to announce and introduce the new Peak Identifier feature inside the Wikiloc app.
Peak Identifier is a new feature within the Wikiloc app that allows users to identify mountains and peaks in real time.
The objective was to clearly introduce the feature and explain how it works in a real scenario, translating technical functionality into an intuitive story.
The piece combines real outdoor footage with in-app UI moments and structured on-screen copy to connecting the physical environment with the digital layer.
The video reinforces the product’s innovative positioning and improves feature understanding to encourage user adoption.
