Monoceja | Original 3D Character & Motion Identity System

Personal 3D character project developed as a studio identity and long-term R&D platform. Creative direction, design, 3D, and animation by Ismael González.

ClientMonoceja (Studio Project)
IndustryStudio Branding / Character Design / Motion Identity
Services ProvidedCreative direction, character design, 3D development, animation
Project TypeCharacter-based motion identity system

Context: Building a Studio Identity Through Character

Monoceja began as a personal initiative to create a recognizable studio identity built around a proprietary 3D character.

The objective was to develop a flexible character system and consistent motion language that functions as both branding and an ongoing research platform.

Concept: Simplicity, Appeal, and System Thinking

The character was designed with clear, minimal geometry and strong silhouette recognition. The goal was to create a form that can adapt to multiple contexts while maintaining consistency.

Creative Direction: End-to-End Ownership

I led the project from concept to execution, including design, modeling, rigging and motion development. The focus was on clarity and building repeatable visual structures that can scale over time.

Result: A Living Motion Identity

Monoceja is an evolving identity system that serves as a creative backbone for the studio. It operates as a long-term visual asset designed to grow and adapt.