Divilo | Motion Design System for Fintech Ad Campaigns

Overview

Divilo is a fintech platform that enables businesses to accept digital payments quickly, flexibly, and entirely online.

The project focused on developing a cohesive audiovisual system for acquisition campaigns, designed to clearly communicate the product’s core functionalities while standing out in competitive advertising environments.

Rather than producing isolated ads, the approach was to build a consistent motion language applied across a full collection of performance-driven videos.

Approach

The narrative revolves around a central idea: modernizing the way businesses get paid.

The system communicates:

• Turning a smartphone into a payment terminal
• Fast and fully digital processing
• Payment collection via link
• Flexible and streamlined payment management

Each piece belongs to the same conceptual structure, ensuring visual consistency and message alignment across campaigns.

Visual System

The videos were produced in square format for digital ad environments, sharing a unified visual identity:

• Custom-designed 3D assets
• Integration of three-dimensional elements within the brand’s graphic universe
• Bold typographic overlays with strategic color hierarchy
• Strict alignment with Divilo’s branding and corporate palette
• Dynamic pacing optimized for performance marketing

The result is a scalable motion system capable of communicating multiple product benefits under one cohesive visual framework.

This project demonstrates how motion design can function as a strategic tool in fintech advertising—simplifying complex financial concepts while reinforcing brand positioning in digital acquisition channels.