Motion design video system developed for Correcto.ai, an artificial intelligence tool specialized in correcting and improving Spanish texts.
Correcto.ai is a Spanish startup offering real-time spelling, grammar, and style correction, as well as intelligent reformulation of Spanish texts.
The project involved developing a coherent audiovisual system capable of communicating its value proposition and main features in a clear, direct, and scalable way.
More than just producing individual pieces, the focus was on building a consistent motion identity applied to different messages within the same product strategy.
The narrative focuses on translating complex linguistic technology into simple and understandable visual interactions.
The system communicates:
All under the same visual and animation logic, reinforcing brand consistency and functional clarity.
The pieces share a common design framework:
The result is a scalable audiovisual language, ready to accompany product evolution and future campaigns.
Correcto.ai demonstrates how motion design can act as a bridge between product and user, facilitating understanding, building trust, and supporting acquisition in SaaS environments.
